About us

The meaning of the mandala shape in the Shetrend logo
The shape of the mandala expresses:
Diversity and harmony: Each element in the design represents a different woman, but they complement each other.
Organized modernity: harmonious repetition gives my hands a sense of professionalism and balance.
Confidence and Identity: The fixed center in the mandala symbolizes the woman who is oriented around her.
The mandala in the logo is an elegant representation of a strong, revitalized, and connected feminine identity.
Summary of meaning:
The Shetrend logo is the visual signature of a stylish, modern, free brand.
It expresses a woman who doesn't follow fashion... she creates it.
You break the rules, but without making a fuss.
She dresses however she likes, without compromising her taste or self-respect.

First: Shetrend's character:
Sophisticated, balanced, yet bold and free from the boring style.
Interior elements (flowing strips):
The interior composition features repetitive, harmonious lines that wrap around a focal point.
These lines represent:
Modern fabric flow: it's like a ribbon coming down from a dress.
Casual or modern piece with a touch of luxury.
Continuous movement: The logo is not static, it has a dynamic spirit...
This expresses the development of fashion and feminine taste.
Basic symbolism:
Every part of the design reflects the diversity of choices of the modern woman.
The overall look suggests a perfect blend of functionality and elegance.
The twist in the middle symbolizes the Shetrend's beating heart of renewal and renewal.